Return of the Goddess?


Via Autoblog comes news that Citroën is reintroducing the DS nameplate, used famously on the legendary DS19-DS21-DS23 family from the 1950s to the 1970s:


Nicknamed “The Goddess” (“La Déesse” in French, a play on the model designation “DS”) this fabulously funky, quintessentially French car was a milestone of design and engineering when it first came out. Saddled with a limited dealer and repair network, not to mention a public accustomed to postwar American cars, the DS was never more than a rare oddity in this country. Too bad, too, because, like other ground-breaking cars, they embodied features it would take years, if not decades to see on more mainstream automobiles. Forget all that, though, and just look at them!

Having owned two French cars (both Peugeots), I know what it’s like to have your heart broken, but there’s part of me that would really love to have one of these machines.  How right-brained of me.  It’s unfortunate that, in reviving the DS moniker that Citroën (now part of PSA Peugeot-Citroën, sort of France’s GM – though hopefully not in similarly dire condition) doesn’t seem to have been as divinely inspired with the new DS as its legendary ancestor.  Maybe once we get a more complete look…

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